 Clients/Samples
When we hired you we made the investment of time and money at a time when we could least afford it. I cannot tell you how delighted I am with the results. The very
first month that we published our E-Newsletter, we got a call from a hiring manager who hired us to complete a search.
"The process that you used to get the 'voice' of our company, who we were talking to and what kinds of information we wanted to give, was the most valuable marketing exercise I've been through in quite a long time. It was so extensive and encompassing that even if we hadn't published the newsletter, this experience alone was worth the price."
Betsy Harper
CEO
Sales and Marketing Search
Working with Michael Katz on my newsletter is like looking at myself in a mirror that makes me look 10 lbs thinner and 10 years younger – it's still me, but a "better" version.
"In a world filled with e-gurus, Michael Katz is truly the rare bird his moniker implies: wise, witty and wonderful. He's developed a genius process to ensure newsletter success, by making sure we addressed our target audience, that we felt comfortable with our voice, and that we were always true to ourselves. He's the perfect coach: unflappable, masterful in his use of humor to get results, and takes care of all the icky production issues so that we can focus on giving our readers what they want: useful information presented in an entertaining way.
"Michael Katz is a brilliant editor – genius even. Like the Edward Scissorhands of text – he can take dense verbal foliage and with judicious pruning render it into a thing of beauty, and yet it's still my voice, my subject, geared to my audience. The feedback we've received since launching has been stupendous, thanks to our favorite blueberry hued flightless bird."
Mariko Gordon, CFA
Founder, CEO and CIO
Daruma Asset Management, Inc.
My current roster of twelve retainer-based clients includes five that have been with me for four or more years. Of the other seven, five resulted directly from the influence of Howe's Bayou, the newsletter which you encouraged me to start. We've now been through nine issues together, and 45% of the fees that I'm currently billing each month came from people who read the newsletter and initiated contact with me.
"Could I have done this without you? Well, during the past 20 years of financial consulting I have never gotten a newsletter off the ground, despite occasional launch efforts. So you were the critical variable — thanks to your experience I have avoided all of the pitfalls and feel that I have a successful product, one which you will help me to sustain. It's clearly the best investment of time and money that I have ever made for Financial Managers."
Bradlee T. Howe
President
Financial Managers Trust
We value and admire Michael's creativity, humor, writing ability and consulting skills.
"The newsletter has been a clear success at meeting our goals of delivering useful information to our subscribers, keeping us in front of our clients and the 'right' prospective clients on a monthly basis and producing sales.
"Sometimes it is hard to know whether certain marketing tactics or programs are worth the investment — not so with the newsletter Michael helped us create and helps us maintain. The ROI is off the charts!"
Julie Brown & Mark Palmerino
Co-Founders
The Center for Strategy Research, Inc.
Michael Katz of Blue Penguin Development is the e-newsletter guru who brought relationship marketing into my life, helped me find an outlet for my latent creativity and an electronic tool to help my small business clients in targeted, productive ways. Bravo, Michael!"
Marijo McCarthy, Esq.
President
Widett and McCarthy, P.C.
We knew what to do once we had a client and the great majority of prospects had been referred to us by a colleague or by their company's HR department. But to reach our goals, we needed — and had been looking for for a long time — a business development process that reached a wider (and targeted) audience, communicated our message consistently, reflected our unique approach, was cost-effective and fun to implement! Michael Katz gets it, gets us and gets it done."
Phil Corcoran, CFP, CIMA
President
The Corcoran Group
We first started thinking about a newsletter about two years ago. We knew it would be a great way to stay in touch with customers and prospects. But, of course, we way over-thought the process and as a result never actually published one. After reading many of his own newsletters, we finally called Michael for help.
"Well, about eight weeks later, we sent out our first newsletter and are now on a regular monthly schedule. Not only does our newsletter reflect our company, it reflects the personality and character we want to convey in the market. Michael helped us get put a voice to our 'brand'. 'The Blue Penguin Way' methodically created a newsletter that elicits a wonderful response from many people with every issue."
Taylor Kew
Co-Founder and President
Glance Networks, Inc.
Blue Penguin provides a unique combination of pragmatic marketing know-how with a visionary strategic sense. Michael Katz combines intelligence, humor and hard-nosed practicality to get you to get the most out of your brand.
"Do I recommend Blue Penguin? No way! I want to keep it all for myself."
Rick Hendrie
President & Chief Experience Officer
Remarkable Branding
If you are planning to begin an e-newsletter at some point, I highly recommend the company that I consulted in creating mine, Blue Penguin Development.
Principal Michael Katz is outstanding at helping clients articulate their goals for the newsletter, and working with them to achieve those objectives through whatever level of hand-holding the client needs or wants. And he's terrific to work with.
Chris Joy
Principal
Chris Joy Marketing Communications
Working with you on the e-newsletter became much more than just transferring from print to electronic. You helped us focus on who we were and who we were trying to communicate with. In essence, it was a review of our business — clients, products, strategy.
"Michael is great to work with, offers insightful comments and his guidance is right on target. I wish we'd done this sooner."
David Wyndham
Partner
Conklin & de Decker
Immediately after our first working session together I saw changes in my business. You helped me see the genuine voice and vision behind my company, and have given me a clarity and presence with my clients that I hadn't had before.
"Your suggestions have been right on the money, and I am blown away by the way you take my words and make them sing. I feel more focused than in a long time."
Rosalind Joffe
Principal
CICoach
You came in and within a short amount of time we had a real, live professional newsletter. I can't tell you how many people — clients, vendors and prospects, have commented. I'd recommend your services anytime (and I do)!"
Mark Worster
President
Unitel, Inc.
We've been in the web development business for some time and have advised many clients that they should 'get a newsletter.' When it came time to take our own medicine we made a very smart decision — we hired Blue Penguin.
"You provided the planning and guidance we needed to not just send a regular communication to our customers but to build a relationship system to increase our sales. The tools you provided make it easy and efficient to produce killer issues every time.
"Our newsletter has existed for more than a year now and it continues to generate great communications and sales every time we send it out. Thanks, Penguin."
Ross and Amy Lasley
Founders
KISS Computing
Working with Blue Penguin has been a fantastic experience, one that has given us much more than just an E-Newsletter (the original reason we hired you).
"Michael's focused question and answer approach helped us clarify what we do, why we do it, and perhaps most importantly, what makes our business unique. The value of these insights reaches beyond marketing, and has had a lasting impact on every aspect of our business."
Richard Cohen
Founder and Director
School Mediation Associates
Your work with us in developing our E-Newsletter has elevated our position with clients and colleagues. You've given us an effective way to communicate with our target audience, and in a way that reflects who we really are. Blue Penguin has been a pleasure to work with, and you've delivered on every promise made."
Allan Goldstein
President
Goldstein Financial Corporation
Michael Katz has a one-of-a-kind laser vision. With his unique infrared scope, he sees through people and their companies, getting to the heart of business models in a way that no one else can. His ability to put words and images together astounds, delights, and makes the bottom line sing.
"His philosophy of customer relationship management isn't only brilliant — it is a methodology that makes companies more profitable and brands more visible, with customers coming back again and again."
Lyn Chamberlin
President
skyemedia
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