What We Believe In
At Blue Penguin we see the business world as divided into two parts:
1. The people you know.
2. The people you don't know.
Most businesses (and the consultants they hire) focus the majority of their marketing resources on trying to talk to the second group.
Cold calling; direct mail; email blasts; telemarketing; and most newspaper, TV and radio advertising are focused on finding and talking to people who have never heard of you or your company.
In our experience however, the most productive place to look for more sales, more referrals, and more revenue is within the first group.
Your clients; former clients; prospects; colleagues; investors; resellers; and anybody else with whom you and your coworkers already have a relationship, are your most likely sources of business growth. These people — the ones who are already within your circle of influence — are less expensive to talk to and more willing to listen; a combination that adds up to a dramatically more productive use of your marketing time and dollars.
At Blue Penguin we focus exclusively on helping you market effectively to and through group #1, your existing relationships.
Copyright © 1999–2008 Blue Penguin Development, Inc. All rights reserved.
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