Resources
From time to time, I publish a brief paper or focus in on a particular topic that I think will be of use to my clients and newsletter readers. The best of this work is made available here, at no charge.
This information is free, and you have permission to post it, email it, print it and pass it along (for free) to anyone you like, as long as you make no changes or edits to its contents or digital format. In fact, I'd love it if you made lots and lots of copies. The right to bind and sell it however, is strictly reserved.
10 Really Good Reasons to Quit Your Job and Start Your Own Business
I never (never) planned to become an entrepreneur, but somehow it happened. If you're thinking of taking the plunge — or have already plunged and can't for the life of you remember why — I think you'll find this helpful.
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10 Rules for Small Business Success
Starting and running a small business isn't easy — but it's not that difficult either. In this two page document, I share the ten ideas that have made the biggest difference for me in creating a business (and life) that's everything I always wanted it to be.
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The PENGUINscore™
The worst kept secret in business communications is boredom. Boring newsletters, boring presentations, mundane, run-of-the-mill, boring emails — all of this and more is what we've come to tolerate and expect from business messages. The PENGUINscore™ is an easy-to-use concept that will help you communicate more effectively. . . with anybody.
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Building an Effective Web Site: 7 Surefire Strategies for Failure
(and how to avoid them)
I'm not going to lie to you — this document is a little bit dated. I wrote it in 2001. And yet, every time I think it's time to take it off this page of resources, I reread it and find that most of the lessons still apply. If you are thinking about creating a web site for your business (or simply improving the one you've got), you'll want to make sure you avoid these (still) common mistakes.
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