Subscribe to our FREE Newsletter!

(Read the testimonials)



 

Speaking

My presentations and workshops focus on showing professional service providers how to market themselves more effectively. They're available for both associations and individual organizations.

The three most popular topics are described below, but if your organization needs something different, just let me know. All programs are conversational and interactive.

Click here to contact me.

"Straightforward, sensible, good stage presence and engaging."
– Julie Horvath, Century 21 Adams




Developing and Writing E-Mail Marketing Content

You're good at what you do (maybe great). And you want to use e-mail to market your business. But you're not sure what to say or how to say it, so that you break through the clutter and stand out as the expert that you are. This one-hour session will show you how.

Michael Katz will cover the basics of e-mail marketing content. You'll learn: How to find and take advantage of your authentic voice; why writing for an e-mail audience is different; how to define your target reader; why you must narrow your focus in order to be successful; how to position yourself as expert; and much more.

This interactive session is filled with examples, do's and don'ts and plenty of practical advice.

Making It as a Solo Professional

In this practical and informative session, Michael Katz talks about why he left Corporate America ten years ago and set off on his own. He’ll share what he's learned and his recommendations for anyone considering – or in the midst of – doing the same. This presentation covers critical topics such as pricing your services, standing out from the crowd, becoming a leading expert, believing in your own success, and more.

E-Newsletters That Work!

In today's tightened economic environment, companies are looking for ways to reduce expenses, while still continuing to grow and market their businesses. Effective E-Newsletters provide a systematic, highly targeted, extremely cost effective means for achieving this.

In this fast paced session, Michael Katz reviews the basics of E-Newsletters, and uses real world examples to demonstrate how professional service companies are using this tool to improve the way they do business.

"Thank you for your wonderfully entertaining and educational presentation. It was extremely well received!"

Marc Pelletier
President, SMPS Boston Chapter

"Right on target, useful, and delivered with humor and honesty."

Roni Lipton
Community Dispute Settlement Center

"Thanks for a great presentation. I am so pleased we could bring you to our members. What a personality! Loved it."

Catherine MacDonagh
Ruberto, Israel & Weiner

"You do a fabulous presentation. The central theme & key components have the 'Ah-hah!' factor — simple but powerful ('Why didn't I think of that?'). And your humor is sharp."

Ray Andrews
SilPro

"Great presentation — funny, effective and informative!"

Lynn Mason-Small
Director, Communications and Marketing
Yarmouth Area Chamber of Commerce

"I loved your presentation. Very exciting, FILLED with munchie info and totally FUN! And the follow-up material I just received from you is also excellent."

Alan Tauber
The DrumConnection

"I really enjoyed your program this morning! You used humor well, the content was good and presented wonderfully. Your seminar really got me thinking."

Lee Finkle Estridge
Professional Coach

"An informative, interesting discussion. Excellent points, solid real world analogies."

Tom Bloom
Diet Candle Company

"Terrific Presentation. Informative and incisive. Michael Katz knows how to communicate in person as well as he does online!"

Sarah Cusick
Director of Marketing, Nauset, Inc.

"Great presentation — succinct and to the point."

Gloria Lara
London, Lara and Fitzgerald, LLC

"Wonderful presentation – informative, engaging and entertaining!"

Erica Kleinkopf
Thirty Petals Boutique

"Very interesting and your style of presentation is totally engaging."

Linda de Valpine
Greentail Works, Inc.

"Fantastic!"

Frank Smith
Smith & Associates


Copyright © 1999–2010 Blue Penguin Development, Inc. All rights reserved.